Privacy Policy for Flower Delivery Hither Green Customers

Introduction

This Privacy Policy explains how Flower Delivery Hither Green collects, uses, discloses, and protects the personal information of customers when they place flower delivery orders from Hither Green and the surrounding districts. We are committed to complying with the General Data Protection Regulation (GDPR) and ensuring your data privacy and security. By placing an order with us, you agree to the terms outlined in this policy.

Scope of Policy

This policy applies to all individuals and customers placing flower delivery orders with Flower Delivery Hither Green for delivery within Hither Green and its adjacent areas. It covers data collected directly via our website, by phone, or in person at our premises.

What Data We Collect

We collect various types of personal data to process your flower delivery orders effectively, ensure customer service, and meet legal obligations. The categories of personal information we may collect include:

  • Identity data: Name, title
  • Contact information: Delivery address, billing address, telephone number
  • Order details: Order contents, delivery date and time requests, special instructions, recipient’s details (name, address, contact number)
  • Payment information: Details required for payment processing (handled securely by our payment processors, not stored by us in full)
  • Technical data: IP address, browser type, device information, pages visited, and cookies (to support website functionality and analytics)

Lawful Basis for Processing Personal Data

Under the GDPR, we must have a legal basis to process your personal data. Flower Delivery Hither Green processes your information based on the following lawful grounds:

  • Contractual necessity: To fulfill and manage your order, process payments, deliver flowers, and provide customer support.
  • Legal obligation: To comply with applicable legal and regulatory requirements (tax, billing records, fraud prevention).
  • Legitimate interests: To improve our products and services, manage our business, and communicate service updates or feedback requests (provided your data and rights are not overridden).
  • Consent: Where required, we seek your explicit consent to process your data for certain activities, such as marketing communications. You may withdraw consent at any time.

How We Use Your Personal Data

We use your personal data for the following purposes:

  • Processing and fulfilling your flower orders and special requests.
  • Communicating order confirmations, delivery updates, and customer support.
  • Complying with legal and financial record-keeping requirements.
  • Maintaining the security of our website and internal systems.
  • Conducting customer satisfaction and service quality evaluations.
  • Improving our services based on customer preferences and feedback.
  • Sending relevant marketing materials if you have opted in to receive them.

Sharing Your Data: Processors and Third Parties

Your data may be shared with select third-party processors and service providers who assist us in operating our business, fulfilling your orders, processing payments, and maintaining our website. Examples of data processors include:

  • Payment processing companies (for secure card transactions)
  • IT and website hosting providers
  • Delivery partners or couriers (to arrange flower deliveries)
  • Professional advisors (accountants, legal advisors if required)

All third parties are required to process your data in accordance with data protection regulations and are only permitted to use the data for purposes we specify. We do not sell your personal information to third parties.

How Long We Retain Your Data

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. The specific retention periods depend on the type of data and our legal obligations. For example:

  • Order and transaction data: Retained for up to 7 years to comply with tax and financial regulations.
  • Marketing data: Kept until you withdraw your consent or unsubscribe from communications.
  • Website usage data: Usually retained for a shorter period, unless necessary for security or legal purposes.

After the retention period ends, personal data is securely deleted or anonymised.

Security of Your Data

We use appropriate technical and organisational measures to safeguard your personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. These include secure server technologies, restricted access controls, encryption, and staff training. While we strive to protect your information, please remember no method of electronic storage is ever completely secure.

Your Rights Under GDPR

As a customer of Flower Delivery Hither Green, you have several rights concerning your personal data:

  • Right to access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can request correction of any inaccurate or incomplete data.
  • Right to erasure: You can ask us to delete your personal data, subject to legal or contractual requirements to retain parts of it.
  • Right to restrict processing: You can request that we limit the processing of your data under certain conditions.
  • Right to object: You can object to processing on grounds relating to your particular situation, especially regarding direct marketing.
  • Right to withdraw consent: Where processing is based on your consent, you can withdraw this at any time.
  • Right to data portability: You can request your personal data in a structured, commonly used format to transfer to another provider.

If you would like to exercise any of these rights, please contact us. We will respond to your request within one month and in accordance with GDPR.

Children’s Privacy

We do not knowingly collect personal information from children under 16 years of age. Our services are intended for adult customers only.

Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in legal requirements, our business practices, or technology. Updated versions will be made available before taking effect, with the date of revision clearly indicated at the top of this document.

Contact Us

If you have any questions, concerns, or requests regarding your personal data and this Privacy Policy, please reach out to us using the contact methods provided on our website or through the shop. We are happy to discuss our policies in detail and assist you with your data protection rights.